UAE—Aster Clinics, part of the Aster DM Healthcare group in the GCC, has launched an exciting new initiative to promote healthy habits among children in the UAE.  

Known as the Aster Superpower Project, this campaign seeks to empower children with the knowledge and behaviours needed for a vibrant and energetic lifestyle.  

The project highlights Aster Clinics’ dedication to supporting parents in ensuring their children’s health and well-being. 

At the heart of the Aster Superpower Project are six unique superhero characters, each symbolizing a key aspect of health and wellness.  

These include Hydro Hero, who promotes hydration; Flashing Floss, who champions dental hygiene; Mighty Man, who emphasizes the importance of physical activity; Miss Brainy, who highlights mental health; Green Gobbler, who focuses on nutrition; and Germ Zapper, who advocates for hand hygiene. 

By personifying these crucial health elements as superheroes, the campaign makes it easier for children to engage with and understand important health concepts, turning health education into an interactive and enjoyable experience. 

To kick off the project, Aster Clinics will host a special superhero-themed event across all its locations in the UAE on September 22, 2024.  

This fun-filled day will feature an art and craft workshop, where children can participate and win exclusive merchandise.  

Additionally, children will have the chance to meet the paediatricians who helped bring these superhero characters to life, offering a unique opportunity for them to learn about health more personally and engagingly. 

As part of this initiative, Aster Clinics is offering a complimentary Health Assessment at selected Aster Clinics and Aster Pharmacies across the UAE. 

This free service includes a vitamin checkup, a growth screening and assessment conducted by trained nurses, as well as a dental screening for children.  

These services are designed to ensure that children are healthy and ready to start the school year with confidence. 

In addition to the Health Assessment, Aster Clinics is offering exclusive Back-to-School Packages, which include pediatric consultations and vaccinations.  

These packages are specifically tailored to ensure that children are physically prepared for the school year ahead. 

 To further enhance the campaign’s educational aspect, the September 22 event will also feature additional activities such as origami workshops, where children can learn how to create paper art that will contribute to a larger 3D art project.  

Comics and colouring books will be distributed to make learning about health and wellness even more enjoyable. 

This campaign will run for the next three to four months, providing ongoing opportunities for children and their families to engage with the Aster Superpower Project and take advantage of the various health and wellness activities on offer. 

Dr. Sherbaz Bichu, CEO of Aster Hospitals and Clinics for the UAE, Oman, and Bahrain, expressed his excitement about the initiative. 

He emphasized that the campaign’s superhero theme brings preventive healthcare to life for children, making health education both fun and accessible. 

Dr. Bichu added that by transforming children into “health heroes,” Aster Clinics hopes to inspire young minds to adopt healthy habits early on while also providing families with the tools to build a healthier future. 

He noted that this initiative reflects Aster’s ongoing commitment to innovation in healthcare, clinical excellence, and community care, and he looks forward to its positive impact on the youngest generation. 

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