USA – BetterUp, a start-up in mental health and coaching and Walmart have announced a collaboration on a new subscription offering that will provide customized tools and community support for caregivers.
They pointed out that the BetterUp for Caregivers platform is the only coaching subscription service available solely through Walmart’s Wellness Hub.
Monthly subscriptions include coaching circles with other caregivers as well as live virtual classes.
Members can also access exercises and wellness-tracking tools, as well as certified coaches and peer support.
Interactive exercises and games are also available to users. The tool is currently available for a monthly fee of US$124.99.
Members will have access to live group programming, community support, and a variety of on-demand solutions such as 25-minute drop-in workshops on topics such as stress management and finding balance, tailored self-guided programs, and personalized assessments.
Coaching Circles, a live community program led by professional coaches that will cover topics such as self-care and resilience, is also part of the offering.
According to the CDC, roughly one in five people in America, or 53 million people, are active caregivers. The agency reports that two in five caregivers have two or more chronic conditions themselves.
This partnership is pitching the program as support for this population.
As demand for caregiving rises alongside the aging population, and more of healthcare moves into homes, Walmart is taking steps to be an early entrant in this nascent, yet growing market.
“Caregivers suffer some of the highest levels of stress and isolation in our country,” Eduardo Medina, cofounder and chief operating officer of BetterUp, said in a statement.
“It’s critical to provide effective support for such an important community, and we’re proud to harness BetterUp’s expertise in human transformation to support them in finding social connection, building their mental fitness and increasing their resilience through science-backed digital and human-centered solutions.”
He added that “this is the first time that a solution of this magnitude has been attempted, and we couldn’t be more thrilled to team up with Walmart to provide a transformational experience for this community at scale.”
BetterUp recently announced a US$300 million Series E funding round, bringing the company’s valuation to US$4.7 billion. The company has also grown through acquisitions.
BetterUp acquired Motive and Impraise, two data-focused software companies, in September.
Meanwhile, Walmart is expanding its digital footprint. Walmart announced the acquisition of telehealth provider MeMD in May 2021.
This transferred the assets of the virtual care company to Walmart Health. Walmart will buy the tech platform, patents, and other intellectual property of medication management company CareZone in June 2020.
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