SOUTH AFRICA – South African healthcare company BrandMed Group has entered into a strategic partnership with Amazon Web Services (AWS) to boost affordable and accessible health solutions in Africa.

As part of the agreement, Amazon will provide BrandMed with reliable easily accessible capabilities to help accelerate its rate of innovative development, unlock the potential of health data and develop more personalized approaches to therapeutic development and care.

The partnership will allow Brandmed to fully leverage the potential of data in order to provide more patients and populations with affordable, data-driven, predictive and outcomes-based care.

The collaboration also seeks to address the challenge of inadequate healthcare providers and hospitals to deliver healthcare to those in need which is experienced globally.

The COVID-19 pandemic has greatly highlighted the health inequity that exists worldwide while socioeconomic and geographic factors additionally create barriers to good quality, easy-to-access and affordable healthcare,” noted Dr Riaz Motara, Founder of BrandMed Group.

BrandMed partnership with Amazon aims at a healthcare delivery model in which providers including hospitals and physicians are paid based on patient health outcomes.

BrandMed strives for a global, people-centric, integrated, outcome-inspired health and wellbeing ecosystem that is advanced by validated, simple and solution-driven technologies, visionary leaders who care, verified life science together with value sharing partnerships.

Under the value-based care agreement, healthcare providers will be rewarded for helping patients improve their health, reduce the effects and incidence of chronic disease and live healthier lives in an evidence-based way.

The BrandMed ecosystem seamlessly integrates a combination of connected solutions across the healthcare continuum for patients, healthcare professionals, practices and funders.

The firm has pioneered digital health solutions such as screening, in-practice clinical decision support and management tools, telehealth, remote patient monitoring, comprehensive virtual wellbeing and patient engagement tools to enable more effective care.

It is now venturing into digital transformation to decrease the cost of care, improve collaboration, make data-driven clinical and operational decisions as well as enable faster development of new therapeutics and treatment paths.

Previously, the Standard Bank and Amazon Web Services announced an expansion of their strategic relationship to drive the growth of Africa through digital infrastructure, digital ecosystems and future-ready solutions.

Standard Bank and AWS have jointly built the African Innovation Lab under the collaboration to serve as an incubator and accelerator of large-scale innovation projects and new business models.

The Bank Group continues to use AWS services to automate financial operations, enhance existing applications as well as develop new and more personalized banking and investment experiences.

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