Cambridge Health Group unveils new brand identity to lead GCC post-acute expansion

SAUDI ARABIA—Cambridge Health Group, the Gulf Cooperation Council’s (GCC) leading provider of post-acute healthcare services, has officially introduced its new brand identity at the recent Global Health Exhibition held in Riyadh.

This event marked a significant milestone in the company’s ongoing efforts to transform healthcare delivery across the Middle East, particularly through specialized inpatient and outpatient rehabilitation, long-term care, and home healthcare services.

Building on its longstanding reputation for clinical excellence, compassion, and innovation, Cambridge Health Group’s rebranding reflects a forward-looking vision to become the largest and most trusted provider of post-acute care in the region.

The new identity reinforces the organization’s core mission to offer exceptional healthcare, driven by empowered teams, patient-centered values, and regional expansion.

This strategic move aims to establish a foundation for the group’s upcoming growth phase, especially after experiencing notable momentum, capacity expansion, licensing, and integration, as highlighted in the first-half 2025 financial results of its majority owner, Amanat Holdings.

Throughout the unveiling ceremony, the company emphasized its ongoing dedication to improving patient quality of life through a combination of innovation, collaboration, and people-focused care.

Cambridge Health Group’s leadership sees the refreshed brand as a key factor in positioning the company for further regional growth and broader impact.

 During the event, the group’s chairman, Dr. Ali Aldhaheri, alongside fellow board members, engaged with distinguished guests, including His Excellency Mr. Fahad Abdulrahman Aljalajel, the Minister of Health for Saudi Arabia, His Excellency Professor Dr. Khaled Abdel-Ghaffor, Deputy Prime Minister of Health and Population for Egypt, and Dr. Shamsheer Vayalil, Chairman of Amanat Holdings PJSC.

Their presence underscored the importance of collaborative efforts across the Gulf region and beyond in enhancing healthcare services.

Dr. Aldhaheri expressed pride in the milestone that the new branding represents, highlighting its significance for the company’s continued growth and regional strengthening.

He noted that the new identity embodies its position as a trusted leader in post-acute and rehabilitative care, emphasizing a future driven by innovation, excellence, and a steadfast focus on patient health and well-being.

 The chairman shared that the company’s vision centers on becoming the region’s largest and most-reliable provider of post-acute services, firmly rooted in the conviction that its greatest strength lies within its people, patients, teams, and partners, all of whom inspire daily efforts to achieve better patient outcomes.

Wael Abdallah, the Group CEO, further emphasized that the rebranding marks a noteworthy milestone in the company’s journey to redefine post-acute care across the GCC.

 He articulated that the new brand embodies the group’s commitment to delivering compassionate, high-quality, and accessible healthcare services.

Abdallah also highlighted the importance of empowering the team by providing adequate resources and creating an environment conducive to achieving optimal patient outcomes.

Given its strong presence in the UAE and Saudi Arabia, he stated that Cambridge Health Group is positioned to expand and elevate the scope of long-term, rehabilitative, and home healthcare services throughout the GCC.

Currently, the company operates six facilities across the Gulf region, including two in Abu Dhabi and additional centers in Al Ain, Jeddah, Khobar, and Dhahran.

The group manages 715 beds and employs more than 1,100 healthcare professionals.

Since its founding in 2012, Cambridge Health Group has developed into the largest and most well-established provider of post-acute care in the region.

 Its services are delivered through a compassionate, evidence-based, and patient-centric model that aims to produce world-class outcomes, support recovery, and promote long-term well-being.

The company’s majority ownership comes from Amanat Holdings PJSC, the prominent listed healthcare and education investor in the region.

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