UAE – The Dubai Health Authority (DHA) has launched a new three-year Hepatitis C awareness campaign as part of the Emirate’s “EKSHEF” screening initiative in the United Arab Emirates.

The three-year-long initiative will feature a range of awareness campaigns and free medical check-ups targeting individuals aged 18 years and above.

This community-centered campaign is part of the “EKSHEF” screening initiative for the early detection of common communicable and non-communicable diseases among populations in the UAE.

The initiative, titled the Early Detection of Hepatitis C campaign, will help speed the DHA’s efforts to spread awareness of the importance of people knowing their own hepatitis status.

In a press release, Dr. Hend Al Awadhi, Head of Health Promotion and Education at DHA’s Public Health & Protection Department, said: “This awareness campaign is part of our efforts to reduce transmission, treat individuals, stop disease progression, reduce mortality, and ultimately eliminate Hepatitis C in Dubai.”

The awareness campaign will focus on educating Dubai residents about the importance of early detection and prevention of the hepatitis C virus, which damaged a critical organ body – the liver.

Backed by AbbVie Biopharmaceuticals and Axios Home Care Services, the Dubai Health Authority will provide easy access to Hepatitis C-focused screenings to all Dubai residents aged 18 years and over.

The Dubai Health Authority will offer testing services at participating malls, workers’ accommodation sites, government organizations, and public spaces in the next three years.

At the Public Health Protection Department, we plan to raise the level of health awareness for individuals through field visits across government entities, malls, and workers’ accommodations in Dubai,” stated Dr. Hend Al Awadhi.

The objective of this campaign is also to provide doctor-approved information about the latest antiviral drugs and treatment options for people suffering from this viral disease.

The launch of this awareness campaign is well aligned with the strategic goal of the Emirate of Dubai and the United Arab Emirates to eliminate Hepatitis C by 2030.

The three-year-long Hepatitis C awareness campaign has the potential to pave the way for the adoption of prevention and early detection approaches to tackling acute and chronic conditions.

In turn, the awareness campaign is expected to promote the adoption of early interventions that can significantly reduce the burden of morbidity and mortality associated with communicable and non-communicable diseases in the UAE.

It is part of the DHA’s strategic vision of ensuring continuous improvement in the delivery of health services, aligning with the UAE’s sustainable development goals.

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