INDIA – Royal Philips has expanded its local production capacity in India with the introduction of a diverse range of personal health product categories.
In response to growing local and regional demand, Philips continues to expand the company’s production capacity in the fast-growing Indian market.
Philips’ India manufacturing footprint extends across multiple sites, encompassing in-house facilities and collaborative co-manufacturing partnerships.
As part of the current phase of expansion, Philips has extended its production capabilities at its co-manufacturing site located in Baddi in the southwestern Solan district of Himachal Pradesh.
The Baddi facility is poised to provide extensive support to Philip’s integrated infrastructure in India tailored to meet advanced technology demands and facilitate semi-automated assembly lines.
In her address, Deeptha Khanna, Executive Vice President and Chief Business Leader of Royal Philip’s Personal Health business, said: “India is a key market for us. We want to deeply understand the consumer insights of what does it take to create the early adoption of self-care behaviors.”
Philip’s personal health manufacturing presence in India includes sites in Baddi, Himachal Pradesh, and a co-manufacturing facility in Silvassa Union Territory.
With the recent manufacturing expansion, Philips has introduced two new categories under the mother and child care products, namely the Grow Bottle and sterilizer.
The Baddi facility will use its large-scale manufacturing expertise to produce the company’s wide range of mother and childcare products.
Upholding the company’s dedication to providing safety and hygiene, the manufacturing site will begin producing sterilizers for the mother and child care segment.
Philips has taken on a multi-site development and production approach, in addition to in-house expertise with strategic co-manufacturing partnerships, to strengthen its presence in India.
Remarkably, the comprehensive approach will enable the Philips team to support the Indian market’s unique needs and to offer the best personal care solutions.
This move is in harmony with Philip’s efforts to accelerate the production of personal health products in India to include mother and childcare products as well as beauty and grooming products.
Consequently, the local manufacturing expansion presents the company with an opportunity to not only innovate fast but also to cater to consumer needs in an agile approach as well as a pro-consumer way.
“Multitudes of people are recognizing that in order to live longer, we have to live healthier. Individuals are more open than ever to technology and they are recognizing that the first frontier of health is actually self-care,” pointed out Deeptha Khanna.
With the recent manufacturing expansion, the global health technology company has launched two new products in the personal health segment.
The Philips Beard Trimmer Series 1000 and Philips Hair Straightening Brush are specifically designed to cater to the personal care needs of Indian consumers.
According to the company’s official statement, the Philips Beard Trimmer Series 1000 and Philips Hair Straightening Brush will be manufactured locally.
“The combination of using global portfolios with the right consumer needs and supplementing these approaches with India manufacturing expansion is the way we see our business moving forward,” stated Khanna.
Deeptha Khanna reiterated the company’s commitment to the Indian personal health business in regard to healthy ageing, adding that Philips is pursuing organic expansion not only in the Indian market but globally.
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