INDIA – ENTOD Pharmaceuticals, a part of the Entod International Group, has unveiled its ultimate ocular aesthetic range to improve eye comfort and enhance the beautification of the eye.
In a press release, the Mumbai-based pharmaceutical company said that the innovative products are an initiative of ENTOD Beauty London and developed by ENTOD Pharmaceuticals.
ENTOD Pharma announced the expansion of its product portfolio with the launch of new innovative products under three unique brands namely Eyecirque, Lashfactor and Vasuki.
The Indian company confirmed that the latest eye serums contain scientifically proven plant-based ingredients and incorporate nanotechnology which allows for greater and faster absorption, giving more rapid and prominent results.
Moreover, the new ocular aesthetic range of products contain essential antioxidants, vitamins, and minerals required to protect the eyes and promote healthy vision.
ENTOD claims its new brand Eyecirque is formulated for all skin types in state-of-the-art skin research laboratories while the Lashfactor range contains thoroughly researched premium eye serums developed by ENTOD’s skin and eye researchers to enhance the natural beauty of the eyes.
“The Eyecirque range consists of the world’s first nanotechnology-based gel serum, under-eye skin brightening and anti-ageing tablets, lubricating eye drops, and essential eye supplements,” the specialty firm said.
ENTOD Pharma confirmed that its nanotechnology-based biocellular formula contains carefully curated, tested, and scientifically proven plant-based natural ingredients that are thoroughly safe for the skin around the eyes.
In addition, the company highlighted that its new brand Vasuki Facial Gel Serum is a clinically tested, nanotechnology-based synthetic tripeptide neurotoxin snake venom complex.
ENTOD pointed out that the eye serum gently relaxes muscle contractions under the skin and is effective in reducing both dynamic and static lines in early-ageing skin.
“Vasuki reduces and prevents expression wrinkles and fine lines around the forehead, eyes, neck, hands, and lips without any impact on facial expressions,” the firm stated.
On his part, Nikkhil K. Masurkar, Chief Executive Officer (CEO) for ENTOD Pharmaceuticals, observed that people have been paying closer attention to what is used in the making of cosmetic products and how environment-friendly they are.
“Over the years, India saw a major shift in the way people groomed themselves. These products were created with these concerns in mind,” he noted.
He further reaffirmed consumers that the new brands take pride in their entire range of products being nanotechnology-based, dermatologically tested, paraben-free, cruelty-free, and vegan.
“We look forward to representing a new spectrum of classic and contemporary beauty products that are at par with international standards but do not cost a fortune to our customers,” Nikkhil added.
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