UAE – Friends of Cancer Patients (FoCP) has joined hands with Sharjah Sustainable City (SSC) to promote early detection and treatment of breast cancers in the United Arab Emirates.

Sharjah Sustainable City is the first sustainable master-planned residential community developed by Sharjah Investment and Development Authority (Shurooq) in partnership with Diamond Developers.

In partnership with Sharjah Sustainable City, FoCP is joining the rest of the world in commemorating Breast Cancer Awareness Month which is celebrated every October.

In a press statement, Aisha Al Mulla, the Director of Friends of Cancer Patients, underscored: “At FOCP, our mission extends beyond supporting patients; we are dedicated to raising awareness about the crucial role of early detection.”

Breast Cancer Awareness Month is a worldwide annual campaign aimed at increasing awareness and promoting regular screening and early detection of breast cancer.

In light of the International Breast Cancer Awareness Month, Friends of Cancer Patients has launched its ‘Pink October’ campaign.

This campaign will be led by FoCP’s popular breast cancer awareness and early detection initiative – Pink Caravan – and feature 90+ events and activations across the nation, throughout October.

In honor of the Pink Month, Sharjah Sustainable City joined FoCP’s Pink Caravan initiative and hosted a special program for community residents.

The main objective of this special program was to provide both women and men in the community with essential information and resources on cancer control.

The community-based program sought to not only empower and equip residents with breast cancer resources but also to enhance their knowledge of cancer and promote early detection.

The program, which was held with the wide participation of several community residents, featured an informative session on early cancer detection and self-examination.

The collaboration between Friends of Cancer Patients and Sharjah Sustainable City also facilitated a mobile clinic that offered medical examination services to individuals of all ages.

On her part, Aisha Al Mulla emphasized: “Recognizing the profound impact of breast cancer on individuals and their families, it’s vital that we intensify our collective efforts to minimize its fatality.”

Friends of Cancer Patients reiterates its commitment

In a similar concerted effort, Friends of Cancer Patients has entered into a Memorandum of Understanding (MoU) with the Ghantoot Horse Racing and Polo Club.

The ties between FoCP and the Ghantoot Horse Racing and Polo Club are rooted in the shared vision of promoting breast cancer awareness, advocating for regular screenings, and underscoring the significance of early detection in the fight against the malignant disease.

The duo will explore community-based endeavors to amplify awareness, showcasing cutting-edge treatment programmes and technologies accessible within the UAE.

The two organizations have also agreed to extend financial assistance and emotional encouragement to patients as they navigate their treatment and recovery process.

In another significant milestone, Friends of Cancer Patients recently released its new five-year strategy for cancer patient experience initiatives in the United Arab Emirates.

The document outlines a five-year plan to enhance and expand FoCP’s specialized work in cancer advocacy and research as well as patient care and community work.

For the 2023-2027 period, the strategy focuses on the strengthening of partnerships in the cancer care and advocacy network in the UAE and worldwide.

The strategy also provides a comprehensive framework of governance to support the sustainability of quality initiatives by extending financial support and reinforcing charitable donation campaigns.

The document lays out a comprehensive plan to expand cancer awareness, boost revenues for cancer support, and bring immense benefits to beneficiaries over the next five years.

By teaming up with Sharjah Sustainable City, FOCP seeks to live up to its commitment to supporting cancer patients and their families in the UAE by providing a beacon of hope during their most challenging moments.

Creating healthy and sustainable cities

In his address, Mr. Yousif Ahmed Al-Mutawa, Chief Executive Officer of Sharjah Sustainable City, said: “Improving health and wellness stands as a cornerstone within the pillars of sustainability. Our partnership with FOCP aligns perfectly with our commitment as we support global and local efforts aimed at addressing pressing health and environmental challenges.”

As part of this collaboration, women residents were offered complimentary medical examination services while many women aged 40 and above received mammogram vouchers.

It is important to note that early detection through mammograms is the most effective screening method in reducing breast cancer mortality. 

Hence, the recent partnership will play a fundamental role in raising awareness about breast cancer among community residents in Sharjah Sustainable City and beyond.

The joint launch of FOCP’s Pink Caravan initiative comes as part of Sharjah Sustainable City’s ongoing commitment to transform itself into more than just a residential community.

It stands as a testament to the sole mission of Sharjah Sustainable City to build a community where wellness and sustainability coexist seamlessly.

SSC has been at the forefront of sharing knowledge and building capacities through a series of community engagement initiatives, including programs tailored to promote sustainable and healthy living.

In our pursuit of fostering an inspiring community, improving well-being, and enabling our residents to live joyous and wholesome lives, we place significant emphasis on nurturing existing partnerships and forging new ones with key organizations and individuals,” outlined Mr. Al-Mutawa.

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