INDIA – FUJIFILM India and GVN Hospital have joined forces to launch a groundbreaking mobile endoscopy unit called EndoBus.
The new partnership comes shortly after FUJIFILM India tied up with Yashoda Group of Hospitals, Hyderabad for training and research in basic and advanced interventional gastroenterology.
Under this new partnership, FUJIFILM India and GVN Hospital have agreed to collectively invest resources in revolutionizing the early detection of gastrointestinal (GI) cancer across India.
The primary focus of this philanthropic initiative is to facilitate free screening of early-stage GI cancers for economically disadvantaged patients in smaller cities and underserved regions.
“This initiative aligns with our brand ethos of leveraging technology for the greater good, ensuring that quality healthcare reaches every corner of India,” Mr. Koji Wada, Managing Director, FUJIFILM India, said in a statement.
Based on a statement published by FUJIFILM India, the mobile endoscopy unit christened Endo Bus began operations on December 11.
The adoption of an advanced mobile endoscopy system provided by FUJIFILM India will enable doctors to perform GI endoscopy and colonoscopy using FICE technology as part of the screening.
Once the patients with suspected lesions are screened at the remote location, they will be moved to GVN Hospital for advanced diagnosis utilizing technology and innovation.
Talking about the initiative, Mr. Koji Wada commented: “Access to quality healthcare is a fundamental right that geographical or financial constraints should not limit.”
Mr. Koji Wada expressed his belief that early detection is pivotal in combatting diseases like gastrointestinal cancer, especially in areas that have limited healthcare infrastructure.
Consequently, the collaboration between FUJIFILM India and GVN Hospital is poised to address the disparities in essential healthcare services, contributing to the betterment of overall well-being across the country.
GVN Hospital is fully equipped with the latest technologies that are capable of a wide array of advanced diagnostic and therapeutic procedures in the gastrointestinal tract.
Doctors will use both the LCI and BLI technology together to aid in the detection as well as the characterization of gastrointestinal tract lesions.
With the launch of EndoBus, GVN Hospital, in partnership with FUJIFILM India, aims to support underprivileged populations and improve their quality of life.
FUJIFILM India’s mobile endoscopy units, equipped with advanced endoscopic technology, will allow for precise and efficient diagnosis while covering underserved areas, ultimately saving lives.
The philanthropic initiative intends to facilitate the availability, and timely access to endoscopy services, which is vital for diagnosing gastrointestinal-related cancers.
Endoscopy uses an endoscope, a tiny camera on a flexible tube, to check the GI tract by inserting it either through the mouth to see the esophagus and stomach or through the anus to examine the large intestine and small intestines.
For his part, Mr. Dheeraj Chaudhri, Head of Endoscopy Systems Division at FUJIFILM India, said: “GI cancers have been on the rise in India due to changing lifestyles.”
Mr. Dheeraj Chaudhri explained that it has become quintessential for FUJIFILM India to dedicate efforts toward bringing quality diagnostic services closer to people who may otherwise face challenges accessing highly specialized medical care.
Worryingly, underserved communities face hurdles in availing the benefit of this crucial procedure due to poor endoscopic infrastructure, lack of skilled staff, financial constraints, and geographic barriers.
To overcome these challenges, FUJIFILM India and GVN Hospital will work closely to reach out to the remote locations in the southern region of the country, where access to healthcare is still a big challenge.
Endoscopy mobile units will ensure that vital healthcare services are accessible to patients in need, irrespective of their socio-economic status or geographical location.
This initiative will elevate the burden of transportation thereby reducing the likelihood that patients with GI tract lesions will not be detected at an early stage.
“This initiative aims to foster an environment where people are encouraged to undergo regular check-ups,” underscored Mr. Dheeraj Chaudhri.
In addition to helping in the early detection of suspicious lesions, the mobile endoscopy units will help increase public awareness among populations in smaller cities and underserved regions.