INDIA – Fujifilm India has unveiled its latest nationwide campaign to promote the culture of preventive breast cancer screening among individuals aged 40 to 55.
The launch of the new campaign aligns with Fujifilm India’s mission of promoting well-being and empowering individuals to confront and overcome challenges.
Fujifilm India is at the forefront of women’s diagnosis, offering an extensive array of diagnostic products that are bolstering its presence in the Indian diagnostic market.
In related news, Fujifilm India has installed 125 AMULET Innovality digital mammography machines across India as it expands its installation base continuously.
It is part of its social responsibility to promote awareness regarding the early detection of breast cancer and empower healthcare professionals with the best technologies to serve society.
Reflecting on this effort, Mr. Koji Wada, Managing Director of Fujifilm India, outlined: “We firmly believe that improving access to technology and increasing awareness are pivotal steps toward fostering a healthier India.”
By harnessing innovations in imaging technology, Fujifilm India aims to encourage women from diverse backgrounds to prioritise their well-being and eliminate the stigma associated with curable cancers.
Fujifilm India is launching an innovative new advertising film as part of its inspiring brand campaign to raise awareness about early detection and timely diagnosis of breast cancer.
The advertisement film effectively conveys the significance of timely detection in winning the battle against breast cancer.
The ad film culminates with a powerful and impactful message stressing the significance of early detection under the campaign tagline ‘Let’s find it early. Fight it early’.
On top of that, the ad film features popular movie star Ms. Sonali Bendre who herself is a live example of resilience against cancer.
Ms. Sonali Bendre currently serves as the Brand Ambassador for the breast cancer screening advocacy of Fujifilm India’s Healthcare Business.
Fujifilm India’s alliance with Ms. Sonali Bendre signifies a milestone in their relentless pursuit of improving healthcare outcomes and creating a society that values preventive healthcare.
Commenting on the ad film, Mr. Koji Wada stated: “We take immense pride in creating and releasing this ad film featuring our esteemed brand ambassador for breast cancer screening advocacy, Sonali Bendre. Her remarkable battle against cancer has ignited hope among numerous cancer survivors.”
As part of this campaign, the company is presenting a promotional film entitled ‘Let’s find It early. Fight it early’ to encourage open discussions about breast cancer.
It is a clear reflection of Fujifilm India’s dedication to providing state-of-the-art technological solutions and advanced medical devices to facilitate early screening and diagnosis.
The advertising film delves into the intricacies of apprehension and reluctance to voice concerns regarding women’s health matters.
On his part, Mr. Abhi Shekhar Singh, the Vertical Head of Corporate Communications & CSR at Fujifilm India, said: “I hope the campaign would be able to take the corporate message of Fujifilm to its audience and would be able to resonate the ethos of realization of a sustainable society basis the Sustainable Value Plan 2030 of Fujifilm Group.”
Conceptualized by Hakuhodo Sync Private Limited, the 2-minute ad film splendidly captures the story of women from all walks of life and their inhibitions to step out and discuss their health issues.
The 2-minute-long advertising film also introduces Fujifilm India as a frontrunner healthcare company in women’s diagnostics.
The ad campaign highlights Fujifilm’s cutting-edge mammography solutions, which play a pivotal role in early breast cancer detection.
Set in montages, the film takes its audience to a whirlwind of emotions only to ignite hope, encourage women to take proactive steps for their health, and highlight the importance of early detection and timely diagnosis.
The narration seizes Sonali Bendre’s remarkable voyage of unwavering strength and resilience, emerging as a potent advocate in the battle against cancer.
In her address, Sonali Bendre said: “It’s a simple message, early detection can save lives. Together with Fujifilm India, I am advocating for early detection, empowering women to step forward confidently and undergo timely screenings.”
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