INDIA – FUJIFILM India has unveiled its new campaign, the Find It Early, Fight It Early On-Ground Campaign, that aims to empower and support women in their fight against this life-threatening disease.
As part of this campaign, FUJIFILM India is conducting an on-ground activity with the aim of providing complimentary breast cancer screening to women from all walks of life.
The launch ceremony of the company’s on-ground breast cancer screening and awareness campaign was held at Dr. Suraj Prakash Arogya Kendra and it is run by Bharat Vikas Parishad in Faridabad.
In a news release published by FUJIFILM India, Dr. Ramesh Aggarwal, Director at Dr. Suraj Prakash Arogya Kendra, Faridabad said: “We believe that helping women across the nation will directly ensure a healthier future for all. Hence, our partnership with FUJIFILM India for the noble cause of early breast cancer detection aligns perfectly with this vision.”
To address the rising breast cancer cases in the country, FUJIFILM India is taking center stage against this fight with its “Find It Early, Fight It Early” campaign.
FUJIFILM India’s new campaign is targeted towards women aged 30 years to 65 years exhibiting physical symptoms of breast cancer.
The campaign aims to empower women through individualizing screenings and commits to making diagnosis accessible and ensuring equitable healthcare.
FUJIFILM India plans to carry out this initiative in 19 Indian cities, in association with 35 cutting-edge diagnostic centers fortified by the state-of-the-art digital mammography solution – Amulet.
Harnessing the power of the company’s digital mammography solution, the campaign targets 1,500 mammograms across the country.
This healthcare initiative seeks to significantly boost breast cancer detection and early intervention attempts in urban slums and lower-income communities across India.
It symbolizes an effort of FUJIFILM India to propagate the importance of early detection and periodic screening of lifestyle diseases.
Through this initiative, the company is dedicated to providing over 90,000 women with advanced diagnostic solutions and comprehensive information about breast cancer annually at no cost.
This heart-touching ad film encompassed Bollywood actress Sonali Bendre’s remarkable voyage of resilience as an advocate in the battle against cancer.
In his address, Chander Shekhar Sibal, HOD & Vice President of Healthcare Business at FUJIFILM India, underlined: “As early detection and accessibility continue to be a crucial part of our battle against breast cancer, the beginning of our on-ground campaign marks a strong testament towards women healthcare poised.”
In order to establish a seamless procedure with an impactful outcome, the on-ground program will utilize a variety of tools, such as projectors for video education, along with informational materials like flyers and brochures to aid in retaining information.
The program will also harness the power of an electronic screening application to generate beneficiary data and record diagnosed conditions.
In addition to visual tools, a Learning Management System will be used for staff training and electronic counseling along with follow-up services for identified breast cancer patients.
FUJIFILM India intends to make the state-of-the-art digital mammography solution, Amulet, and its reach more inclusive, and equally important, to contribute to society in the little ways that the company can.
As one of the pioneers in women’s healthcare imaging, the company is on a mission to promote early breast cancer detection while defying the stigma around this life-limiting illness.
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