INDIA – Health tech firm GOQii announced that the company has raised US$10 million (roughly Rs 76 crore) from Animoca Brands to build its health metaverse.

In February of last year, the company raised US$50 million in a series C round led by Sumeru Ventures, with participation from Modality, 9Unicorns, Venture Catalysts, and others.

GOQii is a smart tech-enabled healthcare platform that brings together the entire preventive healthcare ecosystem to its users. GOQii’s offerings include fitness tracker, app, coaching, healthstore, insurance and many others.

Animoca Brands is a global leader in gamification and blockchain with an extensive portfolio of over 170 investments in NFT-related companies and decentralized projects contributing to building the open metaverse.

The company will work with Animoca Brands and its ecosystem companies and projects to create a variety of offerings that will use blockchain tokens and gamification in preventive healthcare.

GOQii intends to introduce NFT (non-fungible token) in the metaverse ecosystem, which can be converted into blockchain-based cryptocurrency for transactions on platforms outside the GOQii ecosystem.

The Token, a one-of-a-kind virtual token program, will power GOQii’s metaverse ecosystem. Customers will receive a virtual token that will power the GOQii metaverse ecosystem, which will incentivize healthy behaviors and gamified fitness actions.

These tokens can then be used to unlock products and services, buy NFTs, take part in special events and game modes, and gain access to curated and discounted health-focused goods, medical services, and insurance products.

Vishal Gondal, Founder and CEO of GOQii, said, “Animoca Brands is one of the most prestigious names when it comes to gamification and blockchain.

Web 3.0 is going to change the way companies interact with consumers. This investment from Animoca Brands and the close partnership will help GOQii bring best-of-class products to consumers and further keep them motivated to #betheforce in their journey of fitness.”

He said that the metaverse ecosystem will be in place in the next 12-24 months.

We will partner with all kinds of people. We will be partnering with gyms, health care and health food providers, diagnostics providers, hospitals, insurance companies, and celebrities,” Gondal said.  

Yat Siu, the executive chairman and co-founder of Animoca Brands, commented: “GOQii has built a platform that leverages the power of gamification to make the preventive healthcare journey enjoyable for the masses, and we look forward to leveraging its synergies with OliveX and other companies in our portfolio.

The company will launch metaverse globally.

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