HAYAH Insurance unveils digital health insurance solution in Abu Dhabi

UAE—HAYAH Insurance Company, a leading digital insurance provider in the UAE, has launched Health Protect, a new individual health insurance product tailored for the Abu Dhabi market.

This innovative offering reflects HAYAH’s commitment to making health insurance more accessible, transparent, and convenient for everyone.

Abu Dhabi’s rapid development and growing healthcare demands have highlighted the need for flexible and reliable insurance solutions.

 At the same time, recent changes in UAE healthcare regulations emphasize inclusivity, affordability, and ease of access, aligning with the government’s vision of making healthcare accessible to all.

Speaking about the launch, Mohamed Seghir, CEO of HAYAH Insurance, explained that Health Protect simplifies the process of obtaining comprehensive health insurance for both individuals and families.

He noted that the product addresses the increasing demand for efficient and user-friendly ways to secure quality healthcare coverage, especially as more residents and expatriates move to Abu Dhabi.

Unlike traditional insurance models, HAYAH offers a fully digital experience, setting itself apart in the UAE market.

Customers can complete their entire insurance journey online, from purchasing a policy to managing claims.

According to Seghir, Health Protect provides exceptional value by combining convenience, speed, and transparency.

Policies can be issued in minutes, with automated underwriting ensuring personalized outcomes.

Claims management is also fully digital, making the process quick and hassle-free.

Health Protect integrates advanced technology with customer-focused features, ensuring a seamless experience.

Its user-friendly online platform allows customers to purchase and manage policies effortlessly.

Additionally, the product is designed to be affordable without compromising coverage, making it accessible to a wide audience.

The insurance plan also includes partnerships with MedNet, ensuring a trusted healthcare network and efficient claims administration.

Through automated, AI-driven underwriting, customers benefit from faster and more accurate processes, reducing the need for manual intervention.

Adel Benachour, Executive Director and Head of Life & Health at HAYAH, expressed excitement about introducing this digital-first solution to Abu Dhabi.

He emphasized that Health Protect eliminates traditional barriers, providing residents with comprehensive protection quickly and conveniently.

By embracing digitalization, HAYAH continues to set new standards in the UAE’s health insurance industry, supporting the nation’s vision for digital transformation in healthcare. 

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