NIGERIA – Blueroomcare, a Nigerian health tech startup, has announced the close of its pre-seed funding round to support its mission of providing affordable and accessible therapy for Africans.
The undisclosed round, led by EHA Ventures with participation from TVC Labs and Innovest Africa, will allow the mental health tech company to develop its technology and expand its services within and beyond Nigeria.
Founded in 2022 by Moses Aiyenuro (CEO) and Ebunoluwa Collins (COO), Blueroomcare is an online therapy platform that facilitates text, video, or voice chat-based sessions, connecting users with licensed therapists and mental health professionals.
The platform offers a range of mental health services, including grief counseling, group therapy, trauma-focused therapy, addiction recovery, family-based therapy, stress and anxiety management, relationship therapy, couples therapy, and psychiatry.
These services are grouped into individual therapy, group therapy, and wellness programs, all of which are covered by insurance.
“Clients can connect with therapists to address their psychological and emotional needs through therapy plans starting at a weekly rate of ₦4,160 (US$2.71),
“We support businesses through our Employee Assistance Programme (EAP), offering services ranging from psychosocial support, and wellness clinics to mental health screenings for teams.” said Collins.
While Blueroomcare competes with various health tech firms, its CEO highlighted a competitive advantage: the company primarily serves insurance members, unlike competitors that target direct-to-consumer markets.
While viable, Aiyenuro stressed that the latter approach could be more sustainable in the long term.
The health tech startup claims to be Africa’s largest insurance-covered therapy service, covering over 2 million Africans.
It partners with several HMOs, including Reliance, AXA, Leadway, and Tangerine.
“We’ve conducted a few teen therapy sessions; these are typically an extension of couples therapy,” Aiyenuro said, noting that the company is still in the pilot phase for its teen and adolescent therapy services.
With the recent funding, Blueroomcare plans to enhance its platform’s capabilities, introduce new features, and expand its reach to a broader audience.
It intends to initiate pilot services in Eastern and Southern Africa and is currently in advanced discussions with several organizations.
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