UAE – Vivek Kanade has officially taken charge as the new Head of the Middle East and Africa (MEA) region at Siemens Healthineers, a German medical technology company.

In a statement by Siemens Healthineers, Vivek Kanade, the head of the MEA region at Siemens Healthineers, said: “I am humbled and excited to start this new position at Siemens Healthineers. I look forward to uniting our strengths across the new zone and creating a positive difference in the lives of millions of patients across the Middle East and Africa.”

The appointment comes following the company’s groundbreaking decision to unite its operations across the Middle East and the African continent.

As the new Head of the company’s operations in the MEA region, Vivek Kanade is expected to build on the significant momentum achieved in the two key markets.

Kanade will play an active role in the governance of the company’s MEA business as it plans to cater to the diverse needs of healthcare providers and communities in the region.

Siemens Healthineers has been at the forefront of deploying inclusive and sustainable breakthroughs to improve access to healthcare.

The medical technology company deploys innovative solutions helping physicians and healthcare providers increase access for patients and address challenges linked to affordability, availability, and acceptability.

“As we strengthen our role as a trusted healthcare partner in the diverse growth MEA region, this structural consolidation enables us to pool our strengths in following our core objectives,” outlined Kanade reaffirmed healthcare providers and communities.

In his current capacity, Kanade has a vision to create an even bigger impact on patients’ lives, increasing patient touchpoints and leveraging diverse opportunities in economically challenging MEA growth markets.

The Siemens veteran brings more than thirty years of experience in the company from across different geographies and functions.

He has been the Head of Strategy for the company’s expansive Asia-Pacific Japan region. It is important to note that Siemens Healthineers separated its operations in the Asia-Pacific region into two separate zones.

Siemens Healthineers split into two zones, one focusing on China, while the other includes Japan and other countries.

It builds on the company’s goals of ensuring value is at the heart of care delivery, patients are treated as consumers, healthcare becomes digital, and ultimately, improve access to healthcare.

Before his role at the company’s Asia Pacific Japan region, Kanade served as the Head of India, Bangladesh, Nepal, Sri Lanka, Bhutan, and the Maldives, occupying various additional roles including Co-Chair at NatHealth in India.

Kanade has a proven track record of actively advising the Indian medical technology industry during his executive stint at NatHealth.

Beginning on December 4, 2023, Kanade has taken over as the new Head of operations in the Middle East and Africa at Siemens Healthineers, a subsidiary of Siemens.

Laying out his aspirations, he said: “Specifically, we’re focusing on projects that are first and foremost scalable and fit our strategy while making an impact on local communities, by tapping new markets, capacity building, and ensuring community reach.”

The MEA leadership shift came alongside an announcement that the company is looking to deploy inclusive and sustainable breakthroughs to improve access to healthcare in the MEA region.

Part of this vision and a strong focus area will be Access to Care, a Siemens Healthineers initiative structured around providing healthcare to everybody, everywhere.

The initiative entails the improvement of healthcare infrastructure, tackling the shortage of qualified staff, and availability of healthcare provision for rural and underserved communities to making a lasting impact where it is needed the most.

We aspire to create better outcomes and experiences for patients, no matter where they live by accelerating global development, building strategic partnerships, fighting the most threatening diseases, and rethinking the value chain,” underscored Kanade.

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