IPG Health and Fine join forces to revolutionize healthcare communication in Sub-Saharan Africa

SOUTH AFRICA — IPG Health, a global healthcare marketing communications network, has recently entered into an exclusive affiliation with Fine, a leading healthcare communications consultancy in sub-Saharan Africa.

This strategic alliance is set to transform healthcare communication across the African continent and has significant implications for the global healthcare industry.

This strategic alliance marks a historic milestone in the healthcare industry, uniting IPG Health’s extensive expertise, specialized capabilities, and global reach with Fine’s unparalleled experience spanning the entire healthcare value chain in sub-Saharan Africa and beyond.

With over 25 years of experience in developing behavior change and healthcare communication strategies, Fine possesses a unique skill set in translating global strategies into the African context.

Additionally, the consultancy is renowned for its ability to disseminate African insights on a global scale, contributing to a broader understanding of healthcare dynamics worldwide.

Dana Maiman, CEO of IPG Health, emphasized the strategic significance of this affiliation, stating, “This strategic affiliation is yet another testament to our unwavering commitment to serving our clients, advancing their brands, and empowering our people.”

As IPG Health continues to dedicate itself to providing tailor-made solutions for its clients on a global scale, this partnership underscores its pledge to deliver the finest talent, capabilities, and expertise across diverse markets.

South Africa and sub-Saharan Africa play pivotal roles in global health trends, rendering them essential markets for both clients and businesses.

By aligning IPG Health’s renowned creativity and capabilities with Fine’s profound regional knowledge, both entities are uniquely positioned to offer innovative solutions that accelerate progress, impact, and value in the global healthcare landscape.

Fine, headquartered in Johannesburg, has long been a pioneer in South Africa’s healthcare marketing arena.

The consultancy is celebrated for delivering potent solutions to healthcare clients navigating complex, regulated industries.

Fine’s multi-disciplinary team of consultants, comprising global and local experts, utilizes communication as a transformative lens to create genuine value.

Fine’s approach is characterized by a harmonious fusion of science and creativity, with an equal emphasis on data analytics and creative thinking in crafting each strategic endeavor.

Mandi Fine, the founder and CEO of Fine, is a widely recognized thought leader and expert in healthcare communication, both within South Africa and on the international stage.

Mandi Fine expressed her enthusiasm for the partnership, saying, “We firmly believe that healthcare communication is not only a specialized skill but also one of the key levers for a healthier continent, healthier economics, and healthy, happy people.”

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