AUSTRALIA – Senior Pegasus colleagues Jo Spadaccino and Stuart Hehir have launched a new hybrid healthcare agency named Stirred to service clients who want to positively influence health.

The agency will offer communications, marketing and creative consultancy to businesses and organizations concerned with the healthcare industry.

Spadaccino and Stuart Hehir worked together at Pegasus for 10 years, and both left the firm last summer. They were part of the shareholding team that grew Pegasus from a 20 person, £2m agency to a 140-person, £12m firm, which was acquired by UDG Healthcare in 2016 to become part of its Ashfield Healthcare Communications division.

Spadaccino founded the pharmaceuticals and life sciences team at Pegasus, and Hehir founded the creative and digital services teams. Before Pegasus, Spadaccino led the healthcare team at Cohn & Wolfe, while Hehir founded the consumer team at technology specialist Chameleon.

While there have been numerous new agencies launched since the start of the pandemic, very few have been pure healthcare specialists. Spadaccino says that she and Hehir wanted to rise to the challenge presented by the current climate.

Spadaccino and Hehir’s new agency Stirred has been positioned as a ‘healthy hybrid’ agency, reflecting their belief that the best work is based on a blend of perspectives, experiences and skills.

Spadaccino commented saying everyone is using the word hybrid in relation to virtual/office-based working at the moment, but for them the benefits of a hybrid concept go way further.

Whether it’s bringing fresh perspectives from other verticals to challenge the health sector’s tendency to group think, blending strategic communications theory with the reality of integrated program execution, or placing as much importance on bringing people together as the initial spark of an idea, there can be no one-size approach, but it still takes skill and experience to navigate it all. That’s where we come in,” she said.

Stirred has launched with three clients in the pharmaceutical and scientific sectors, although they could not be disclosed due to client confidentiality.

As the world repairs and responds to the needs of today, health has now truly become everyone’s business, Heir said.

Jo and I have always felt a huge weight of responsibility working in health comms and believe that our profession can make a significant difference to health outcomes. There has never been a more opportune moment for fresh thinking and switching things up a bit, and what better way to do that than creating something purpose-built from the ground up,” he added.

The agency will begin life as a remote-working operation with some team meetings held in serviced offices, but some form of permanent home, to collaborate, bond and build, is planned for the future.