UAE – PureHealth has unveiled an online digital pharmacy platform, Dawak, which simplifies how patients’ access, purchase, and consume their medication throughout the United Arab Emirates.

PureHealth is focusing on building a global platform that will not only serve the current patient needs but also look at population health management and evolving the business of healthcare to cater to the next generations to come.

In a statement by PureHealth, Shaista Asif, Group Chief Operating Officer at PureHealth, said: “Technology and digital advancements serve as the primary catalysts for driving healthcare innovation and elevating patient outcomes.”

Shaista Asif said that introducing the innovative Dawak application exemplifies PureHealth’s unwavering commitment to delivering comprehensive and cutting-edge innovative healthcare solutions.

Moreover, PureHealth’s new platform will help users avoid waiting times associated with reviewing and refilling their medicines.

The Dawak application can further assist customers with alerts to remind them to reorder or take their medication, share details of the correct dosage, and schedule one-to-one calls with pharmacists to access further information.

With Dawak, we revolutionize the entire prescription-delivery ecosystem, providing a seamless and enhanced experience encompassing medication administration, proactive patient support, timely reminders, and comprehensive information,” highlighted Shaista Asif.

The user-friendly platform enables users to select a convenient place and time for drug delivery after payments via the online digital pharmacy platform.

In the pilot phase, the Dawak application is currently available to patients of the Abu Dhabi Health Services (SEHA), a PureHealth subsidiary responsible for hospitals and clinics across Abu Dhabi.

Commenting on this exciting chapter, Dr. Noura Al Ghaithi, Undersecretary of the Department of Health – Abu Dhabi (DoH), expressed the Department’s interest in the launch of innovative solutions to enhance patient experience and healthcare outcomes.

He confirmed that the DoH continues to work hand-in-hand with its strategic partners to set the stage for a future driven by healthcare technology, innovation and artificial intelligence to further elevate the sector’s outcomes.

In line with Abu Dhabi’s digital transformation journey, similar smart initiatives enable the emirate to be a leading proponent and key driver for a digital future in healthcare and beyond,” stated Dr. Noura Al Ghaithi.

PureHealth is preparing to roll out the Dawak application to more UAE patients and their families at a later stage in a push to ensure medication adherence.

In addition to serving as a platform to report adverse medication effects, Dawak organizes and delivers the medication into packs.

For healthcare providers, the Dawak pharmacist portal allows the tracking of orders requested by patients, shows the prescription details and selected delivery times, and can also raise insurance requests.

The move to launch the digital pharmacy platform follows the company’s strategic alliance with Dell Technologies to utilize generative artificial intelligence (AI) across medical care services in the UAE.

PureHealth continues to solidify its position as a national champion, expand the depth and geographic reach of groundbreaking innovation for patients, and its expansion globally through acquisitions.

The new innovation aligns with the Forward Society pillar of ‘We the UAE 2031,’ which is the Emirates’ national vision focusing on socio-economic growth and development over the next 50 years.

Through the patient-centric initiative, Dawak, patients can access, purchase and consume their prescribed medicines in the UAE efficiently,” outlined Dr. Noura Al Ghaithi.

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