PureHealth’s Daman expands beyond health insurance to become multi-line insurer

UAE—PureHealth, the largest hospital and health insurance group in the Middle East, has announced a significant expansion of its insurance arm, Daman.

This move marks a major transformation for Daman, as it shifts from being solely a health insurance provider to becoming a comprehensive, multi-line insurer.

The company is now entering the fast-growing Property and Casualty (P&C) insurance market, which is expected to reach nearly US$16.8 billion by 2031, according to Verified Market Research.

To reflect this broader focus, Daman will officially change its legal name to The National Insurance Company – Daman.

This new identity underscores the company’s commitment to offering a wider range of insurance products and services that meet the evolving needs of individuals and businesses across the United Arab Emirates (UAE).

The expansion is designed to provide customers with more comprehensive protection, not just for health, but also for property, business, and other assets.

Shaista Asif, Group Chief Executive Officer of PureHealth, explained that Daman’s evolution is part of PureHealth’s larger strategy to create a fully integrated healthcare and insurance platform.

By expanding into the P&C segment, Daman aims to diversify its portfolio, manage risks more effectively across different sectors, and contribute to building a future-ready insurance ecosystem that supports the UAE’s economic and social development goals.

Echoing these sentiments, H.E. Khaled Binshaiban Almheiri, Chairman of The National Insurance Company – Daman, highlighted Daman’s nearly two-decade legacy as a benchmark for health insurance in the UAE.

He emphasized that this new chapter allows the company to offer a broader range of insurance solutions while maintaining its reputation for trust, rigorous standards, and a customer-first approach.

Almheiri also noted that by protecting people, businesses, and assets, Daman is proud to support the UAE’s vision for sustainable wellbeing and long-term economic resilience.

Currently, Daman provides health coverage to over three million members and partners with more than 3,000 healthcare providers across the UAE.

The company’s robust operational infrastructure leverages artificial intelligence for underwriting, ensures efficient claims processing, and offers multilingual customer service.

 These strengths will support Daman’s smooth entry into new insurance markets without compromising its longstanding commitment to excellence.

The expansion comes at a time when the UAE’s insurance sector is experiencing rapid growth.

 According to the Central Bank of the UAE, the total number of insurance policies issued in the country rose to 14.6 million in 2023, up from 8.4 million in 2022. This surge is largely attributed to increased demand for property and liability insurance.

To ensure a seamless transition, Daman will continue to operate under its well-established brand while gradually introducing new P&C insurance products.

Existing members will continue to receive uninterrupted service, and the company remains dedicated to maintaining the high standards that earned it recognition as the best-perceived health insurance brand in the UAE, according to the UAE Healthcare 2024 report from Brand Finance.

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