SAUDI ARABIA – The National Family Safety Program (NFSP) has partnered with Zain KSA, a Saudi Arabian telecommunications and digital services company, to promote the well-being of children.
The NFSP is a center of excellence, established to promote change within the Kingdom of Saudi Arabia on topics regarding domestic abuse of children, women, the elderly, and the disabled.
Under the new agreement, NFSP and Zain KSA will work closely to champion for the establishment of a comprehensive support framework to safeguard the well-being of children in both the real and online world.
The agreement will facilitate knowledge transfer and promote the sharing of expertise through the Saudi Child Helpline project.
Zain KSA and the National Family Safety Program aim to increase access to consultations, educational programs for children and caregivers, and prompt responses to complaints and reports.
In a press release, Mr. Mohammed Abdulaziz Al-Omair, Media Relations, and Public Awareness Manager at the Family Safety Program, stated: “An essential goal of the National Family Safety Program is to raise awareness about the significance of Child Helpline 116111 and introduce its dedicated services, underscoring children’s rights to care and protection.”
This strategic alliance is a clear reflection of the National Family Safety Program’s role of building strategic partnerships and collaborating with various organizations to champion children’s rights to care and protection.
As a strategic partner, Zain KSA is rolling out country-wide educational campaigns to raise awareness about the meaningful initiatives under the Saudi Child Helpline project.
Zain KSA will prioritize the training of qualified personnel proficient in utilizing and harnessing new technologies to efficiently serve the Child Helpline callers.
Moreover, Zain KSA and the National Family Safety Program will jointly launch various initiatives designed to form a robust social and technological safety network.
Maintaining strict confidentiality, these initiates create a secure and nurturing space for individuals seeking assistance on issues concerning children and caregivers.
“This collaboration aims to contribute to the realization of Saudi Vision 2030 by raising awareness about family and child-related matters and scaling up social responsibility among individuals and organizations,” said Mr. Mohammed Abdulaziz Al-Omair.
It aligns with the shared vision of Zain KSA and the National Family Safety Program to protect the safety and well-being of individuals in the Kingdom of Saudi Arabia.
By leveraging modern technology to serve humanity and contribute to its well-being, Zain KSA can effectively contribute to the development goals outlined by Saudi Arabia’s Vision 2030.
Commenting on the new agreement, Ms. Eman Abdullah Alsaidi, General Manager of Corporate Communications at Zain KSA, stated: “We believe our role goes beyond that of a leading provider of digital communication and services; we strive to be a partner in the comprehensive development process of the country.”
Leveraging its potent technological prowess, Zain KSA is devoted to providing a high-end experience for Child Helpline callers, who demonstrated a remarkable interest with 31,770 calls received in 2022.
This project has resulted in a substantial reduction in psychological and social health issues, as well as peer relationship problems between the 2019 and 2022 time periods.
Additionally, Zain KSA launched an anti-bullying campaign, striving to raise awareness about this crucial issue and encouraging a compassionate environment built on kindness and empathy among individuals.
Demonstrating a resounding commitment to child safety and digital well-being, Zain KSA introduced the Parental Control page, an innovative initiative empowering parents with tools to monitor and regulate their children’s internet usage, fostering a secure digital environment.
The various initiatives under the Saudi Child Helpline project build on Zain KSA’s unwavering commitment to its corporate sustainability strategy and positively impact the community it serves.
Laying out the Zain KSA’s strategic objectives, Ms. Eman Abdullah Alsaidi said: “Collaborating with the Child Helpline in the Kingdom of Saudi Arabia is a seamless continuation of our unwavering commitment to safeguarding the children, the supreme assets of our nation, by offering them advice, guidance, and protection against real and online dangers.”
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