Sidra Healthcare taps Karan Khanna to lead brand expansion

UAE—Sidra Healthcare, a prominent healthcare provider in the UAE, has appointed Karan Khanna as its new Director of Marketing.

This development comes as the organization actively works to strengthen its position as one of the UAE’s leading healthcare providers, known for delivering world-class medical services.

In his new role, Karan Khanna will lead initiatives in brand development, digital marketing, and the formation of strategic partnerships, while also overseeing customer engagement initiatives.

Each of these areas is crucial for reinforcing Sidra Healthcare’s reputation as a trusted and forward-thinking provider of healthcare solutions.

By integrating modern marketing strategies with deep industry insights, Khanna is expected to drive significant strategic growth for the company.

Khanna brings over 12 years of extensive experience in marketing and brand management.

His impressive track record includes key roles at renowned organizations such as Al Sagr National Insurance Co. and Sehteq TPA.

At these companies, he played a pivotal role in shaping innovative marketing strategies and enhancing brand positioning, which earned him recognition as a leader in the field.

His deep understanding of both the healthcare and insurance sectors further enhances his ability to contribute meaningfully to Sidra Healthcare’s ongoing evolution.

Mr. Vikas Katoch, CEO of Sidra Healthcare, expressed his enthusiasm regarding the new appointment.

He stated that Karan Khanna’s addition to the leadership team is a welcome development that will undoubtedly contribute to the company’s upward trajectory.

According to Katoch, Khanna’s proven ability to develop impactful marketing campaigns and navigate the dynamic healthcare landscape in the UAE will be key in elevating the brand and expanding its market reach.

Karan Khanna conveyed his excitement about joining Sidra Healthcare, stating that he looks forward to leveraging his skills to contribute to the organization’s growth, strengthen customer relationships, and implement innovative marketing strategies.

He also anticipates collaborating with the talented team at Sidra Healthcare to enhance the company’s brand presence and operational success.

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