EGYPT – Vezeeta, the Middle East and Africa’s leading digital healthcare platform, is rolling out its B2B SaaS solution which enables healthcare entities, both small and large, to enhance their patients’ healthcare experiences through a digital-first approach.

Launched in 2015 in Cairo, Vezeeta allows millions of patients across multiple countries in the Middle East and Africa to search, book and review the best doctors and medical services in just one minute. It also provides innovative SaaS solutions to thousands of healthcare providers listed on its platform.

The company, which last year raised a US$40 million Series D funding round to boost its product innovation and fund global expansion, has now launched a new white label-led solution named “Vezeeta-in-a-Box”.

The new service allows hospitals and polyclinics to fully and easily integrate with Vezeeta’s SaaS solution through APIs under their branding, allowing their patients to enjoy the platform’s streamlined healthcare experiences.

The full suite of capabilities includes real-time online booking for doctors in-clinic and telehealth follow-up appointments, labs, scans and operations, as well as purchase and delivery of prescription medications.

The launch of “Vezeeta-in-a-Box” is supported by TEAMFund, a US-based impact VC committed to driving tech transformation and healthcare access in emerging markets.

Since launching in Saudi Arabia in April, the new product has integrated with three mega-hospitals and nine polyclinics. It will now be available in other key markets, starting with Egypt, Nigeria, Kenya and Ghana.

“Our SaaS solution first digitized and disrupted the industry with the doctors’ booking solution, and then revolutionized the pharmacy sector. Now, in the aftermath of the COVID-19 pandemic, as the need for digital transformation across the industry becomes urgent, the white label led-solution is set to elevate patients’ access to quality care by empowering healthcare entities through next-gen digital tools,” said Mohammad El Mougi, chief product officer of Vezeeta.

Veezeta has positioned itself as a trendsetter in E-health service providers. Vezeeta’s SaaS for pharmacies was first rolled out in Egypt in February 2021, and has served more than 1 million patients to date.

According to the report published by Allied Market Research, the global E-Health Market was pegged at $74.47 billion in 2019 and is expected to hit $230.64 billion by 2027, registering a CAGR of 14.5% from 2020 to 2027.

The outbreak of the pandemic has increased the demand for cloud-based solutions provided by e-health technology, thus impacting market growth positively.

Moreover, rise in government initiatives toward use of eHealth solutions and services, surge in need to manage regulatory compliance through use of eHealth solutions, large population base, and subsequent rise in the number of chronic diseases fuel the growth of the global e-health market.

On the other hand, lack of skilled professionals impedes the growth to some extent. Nevertheless, the untapped market in developing regions is expected to create an array of opportunities in the coming years.