KENYA — Vitality Health International has introduced a new health insurance program in Kenya that is focused on prevention and incentivizes healthy behaviors.
The CEO of Vitality Health International, Emma Knox, stated that the program will not only encourage positive lifestyle choices, such as increased physical activity and better nutrition, but also include clinical screenings, early intervention, and support during and after treatment to prevent conditions from recurring.
Vitality Health International’s approach prioritizes prevention, primary care, and digital pathways to help members better understand and access healthcare and well-being.
The company will leverage its data science capabilities and health risk assessment expertise to offer programs that have the greatest impact on members’ future health.
Under this new insurance program, members will receive rewards and discounts from Vitality Health International’s partners, including travel discounts, discounts on food, Uber rides, data bundles, and a 40% discount on Garmin fitness devices.
The program will also offer comprehensive health insurance for employers operating in Africa.
Vitality Health International’s new health insurance program in Kenya is a game-changer in the current health insurance market, particularly for corporate customers.
The program stands out from other health insurance offerings by utilizing data from wearable health devices to track important health metrics, such as blood pressure and cholesterol levels.
These metrics are then used to create a reward system that incentivizes healthy behavior.
One of the primary goals of the Vitality Program is to reduce the prevalence of chronic lifestyle diseases such as diabetes, cardiovascular diseases, high blood pressure, and cancers, which are responsible for 60% of preventable deaths globally.
By providing financial incentives for healthy behavior, the program aims to encourage individuals to take a more proactive approach to their health and reduce the incidence of these chronic diseases.
In addition to its innovative approach to health insurance, the Vitality Program will also provide a seamless and intuitive experience for employees, employers, and financial advisers, supported by leading technologies.
This will make it easier for all parties to understand and navigate the health insurance process, ultimately leading to better health outcomes for members.
Significance of Vitality Health International’s health insurance
Vitality Health International’s new health insurance program is significant for several reasons. First, its shared-value approach means that both members and employers benefit from improved health, exciting incentives, and a lower cost of insurance.
This approach benefits society as a whole by reducing the burden of healthcare costs and claims risks, resulting in fewer deaths, illnesses, and healthcare claims.
Second, the program is particularly relevant in the context of Kenya’s changing socio-economic landscape.
As the country experiences a shift towards more non-communicable diseases due to factors such as lack of screening, smoking, late diagnosis, poor blood glucose levels, hypertensive strokes, and physical inactivity, there is a pressing need for innovative healthcare solutions.
According to the World Health Organization, 15% of Kenyan adults are physically inactive, and high body mass index is the second leading risk factor for non-communicable diseases in Kenya.
Additionally, mental health is a growing concern, with 1.9 million Kenyans suffering from clinical depression and one in four people who seek healthcare in Kenya having a mental health condition.
Vitality Health International’s program is uniquely positioned to address these challenges by incentivizing healthy behaviors for both mental and physical health.
This can assist employer groups in managing employee health for the best individual and business outcomes.
Overall, Vitality Health International’s program has the potential to transform the Kenyan and African healthcare landscape by promoting preventative care and incentivizing healthy living.
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