INDIA – Wellbeing Nutrition, India’s leading research-based wholefood nutrition company, has launched ‘Melts Eye Care,’ the world’s first all-natural eye vitamins.

Melts, a globally popular brand, was created to deliver vitamins directly into the bloodstream, making them more bioavailable and bioactive than traditional capsules and tablets.

Poor dietary habits, increased blue light exposure, eye muscle fatigue, and an inactive lifestyle all contribute to vision blur and other eye diseases.

Eyes require proper nutrition and rest. Certain nutrients must be consumed in order to improve eye health and maintain clear vision.

The product is extremely effective at preventing retinal damage, strain, eye muscle fatigue, and blue light irritation.

Commenting on the launch, Avnish Chhabria, Founder, Wellbeing Nutrition, says: “Reports say that India is home to 23.5% of the world’s blind population, and cataract and glaucoma are the most common causes of blindness.

“Moreover, the pandemic-induced remote work and learning have resulted in increased dependence on various screens, leading to multiple eye problems.

“Vision problems are further exacerbated by irregular eating habits, poor food quality and low physical activity. Therefore, it is extremely important to provide essential multivitamins to maintain healthy eyes.”

Melts Eye Care is the world’s first Natural Eye vitamin, containing all three nutritionally relevant macular carotenoids – lutein, RR-zeaxanthin, and RS-zeaxanthin.

Lutemax 2020’s unique combination of carotenoids is naturally derived from marigold flowers and is supported by multiple clinical studies, providing significant health benefits for the eyes.

Lutemax 2020 is a proven formula to improve eye health, and the macular carotenoids present in it offer significant benefits for prolonged blue light exposure, stress, mood, and sleep quality, as well as improving overall skin health and cognitive support.

Lutemax 2020 is an award-winning, clinically supported, and patent-protected extract derived naturally from the Marigold flower.

The Lutemax 2020 study emphasizes the importance of macular carotenoids for consumer benefits such as the BLUE study, sleep quality, stress and mood support, skin health, cognitive support, and safety.

Eye Care Melts has been introduced in a number of markets, including India, the United States, the United Kingdom, Singapore, and the United Arab Emirates.

The product is sold in over 1200 Modern Retail Stores in India, as well as leading Pharmacy chains such as WH Smith, Relay, Natures Basket, Apollo Pharmacy, 24*7, Health & Glow, and Lakme Salons.

It’s also available on Amazon, Flipkart, PharmEasy, Healthkart, Nykaa, and the company’s website,

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