MedSahra launches first integrated B2B MedTech ecosystem for Gulf healthcare trade

UAE—MedSahra has officially launched a business-to-business (B2B) digital marketplace designed to simplify how healthcare organizations across the Gulf Cooperation Council (GCC) source medical equipment, connect with trusted suppliers, access specialized services, and pursue investment opportunities.

The new platform enters the market as the GCC healthcare sector continues to expand rapidly.

However, many healthcare businesses still rely on fragmented networks to procure equipment, identify reliable partners, and complete commercial transactions.

MedSahra aims to bring these activities together within a single digital ecosystem, making healthcare commerce faster, more transparent, and more efficient.

The regional healthcare market is currently valued at about US$33 billion and is projected to grow to nearly US$60 billion by 2030, creating increasing demand for integrated digital business solutions.

A unified marketplace for healthcare businesses

MedSahra connects medical equipment suppliers, healthcare providers, logistics companies, service providers, investors, technology firms, and business advisers through one platform.

Users can discover new business opportunities, communicate directly with potential partners, negotiate transactions, and expand their commercial networks more efficiently.

The marketplace also allows organizations to buy and sell both new and pre-owned medical equipment while accessing technical services, business consulting, logistics support, mergers and acquisitions opportunities, and healthcare investments across the GCC.

According to the company, the platform incorporates intelligent matching, moderated listings, quality control measures, optional user verification, and direct communication tools.

These features are intended to help businesses identify trustworthy partners and complete transactions with greater confidence.

Building a connected healthcare economy

Boris Shleyfer, Co-Founder of MedSahra, said the GCC healthcare economy is growing quickly, yet many organizations still depend on disconnected channels to source medical equipment, secure professional services, and identify investment opportunities.

He said MedSahra was created to provide healthcare businesses with a structured environment where they can transact confidently.

He added that the company’s goal extends beyond supporting healthcare providers by connecting suppliers, service providers, technology companies, investors, advisers, and business partners within one trusted commercial ecosystem that encourages long-term collaboration and sustainable growth.

Co-Founder Iuliia Belokrinitskaia noted that modern healthcare increasingly depends on strong business relationships rather than healthcare providers alone.

She said organizations require trusted partners, greater market visibility, and efficient collaboration to operate successfully.

She explained that many of these connections remain fragmented across the GCC.

MedSahra addresses that gap by bringing stakeholders together on a single platform, giving decision-makers quicker access to business opportunities while improving transparency throughout the healthcare marketplace.

The launch also reflects the region’s broader push toward digital transformation in healthcare, with governments and private organizations increasingly investing in digital infrastructure, connected services, and technology-enabled healthcare delivery to improve efficiency across the sector.